my story
who I am
I am a graphic designer with over two decades of experience in marketing and advertising. From designer to copy writer, from production manager to account executive, I have worn many hats. This breadth of experience has proved invaluable throughout my career. Not only do I strive to make my work eye-catching, but I have the expertise to know what will "sell" the project. Be it an annual fundraising campaign, a logo for a new non-profit, a web banner for the launch of a new book, a sale at the local hardware store, or expanding the business of an accountant, I make sure my clients' goals are my priority.
Awards
Wilton Go Green
OUTSTANDING
Graphic Designer 2015
Applications
what
I've done
Willa Ratner Design – Owner
​2004 - present
• Design & produce high-quality, consumer-targeted designs to
maximize ROI
• Maintain authenticity of brand throughout all client marketing
• Manage all phases of jobs: client meetings, design concepts
through completed production files, vendor relationships,
final delivery of product
341 Studios – Partner 1999 – 2004
Founding partner of this full-service graphic design studio. Clients included: SoundWaters, United Way of Darien, Grippers Suspenders, McClive Communications, YWCA of Darien, KLHT.
Freelance/Contract ​– 1999
• Graphic Designer: freelance designer at multiple design firms
including: Crossbow Group, Mirbach & Co, Corcillo Direct
• Production Manager/Traffic Manager: Various textbook
publishers. Position included supervision of printing
• Production Manager: Enten, Sadowski & Jeweler
Being in the production hotseat taught me everything there is to know about the design process—initial time management, scheduling and conceptual meetings to final delivery of the finished product to the client on time and within budget.
• Copy Writer: Enten, Sadowski & Jeweler
InDesign
Illustrator
Photoshop
Quark